Sidel has appointed Beverages & Services Maghreb (BSM) to manage its representation in Libya, effective 10 July 2026.
Based in Tunis, Tunisia, BSM is an existing Sidel partner covering Morocco, Algeria and Tunisia. The company will now extend its commercial representation and customer support activities to the Libyan market as part of Sidel’s regional coverage across North Africa.
The appointment gives Sidel customers in Libya access to a locally based representative with experience in beverage production and packaging equipment markets across the Maghreb region.
BSM succeeds Sel Awo Services SAL (SAS), which previously represented Sidel in Libya. Sidel thanked SAS for its partnership and support in the country over recent years. SAS will continue to work with Sidel in other markets across the Middle East.
Osama Zwawi will serve as BSM’s contact for Sidel customers in Libya.